While working with Design House Inc., I was tasked with creating a separate brand to sell some of our products under. The target audience was consumers in Southeastern United States, which is where most of our consumers are located. The chosen design was inspired by traditional quatrefoil windows seen in the historic architecture of the east coast. The color scheme includes a calm navy blue, creating a sophisticated and timeless feel. The brand is intended to work seamlessly with existing and future Design House graphics including photography and product page layouts.