The Legendary Whitetails Welcome Series email campaign objective was to welcome new customers to our community whom signed up for our newsletters. We also created a reminder email for contacts that hadn’t yet made use of the initial offer. I created visual assets for the emails, selecting photos that showcased the brand’s core values of the outdoor lifestyle and togetherness. This campaign was one of my favorites to work on, primarily because of its message. Its primary objective was to introduce our company’s identity and create a sense of excitement among customers about being a part of our brand.